What does a multi-channel nurture campaign look like?

To maximize the effectiveness of a nurture campaign, marketers must meet prospects where they are—across the many platforms they use.

 

Relying on a single channel like email, while still powerful, isn't sufficient in today’s digital landscape.

 

A well-rounded nurture strategy leverages a multi-channel approach, integrating email with social media, content marketing, programmatic display, and more. This allows for more touchpoints and a greater opportunity to reach prospects in the context that’s most convenient for them.