The Secret Sauce to Demand Gen? Customer Pain Points

In B2B marketing, there’s one rule to live by: If you’re not solving a problem, you’re part of it. That’s why customer pain points—those nagging frustrations, unmet needs, and daily headaches that keep buyers up at night—should be at the heart of every demand generation campaign.

 

Still, plenty of companies miss the mark. Instead of addressing these pain points head-on, they churn out generic messaging that sounds like it came from the “Corporate Buzzwords 101” handbook. The result? Lackluster campaigns, low-quality leads, and prospects that ghost you faster than a bad first date.

 

Here’s the deal: Ignoring customer pain points isn’t just a missed opportunity—it’s a fast track to irrelevance. Let’s break down why these pain points are your ticket to better demand gen and how to make them work for your business.